Concession Mall Makes Over $10,000 In First Two Months

Wayne McMurtry

Featuring Wayne McMurtry Owner at Concession Mall

  • Company Size: 2 Employees
  • Location: Denver, CO
  • Industry: Manufacturing/ecommerce
  • Website:

Wayne McMurtry has been in the concession business for over 25 years. But if you were to ask him about his work, he would tell you that he has enjoyed what he does so much, that he hasn’t had a job in those 25 years.

When Wayne decided to expand into the beverage market of concessions, he found that other drink dispensers weren’t doing what he wanted them to do. So, he set out, collaborated with a couple local manufacturers, and came up with his Premium Beverage Dispenser and Insulator.

His drink dispenser is different because of its unique design features, including: leak-resistant curved edges; a strainer so you can garnish your beverages with fruit without clocking the spigot; and a dispenser insulator that allows you to remove the front cover so that you can keep the insulator on while still selling beverages.

Wayne knew he was on to something when other vendors at fairs and events started asking him where they could get that same dispenser for their concession stands.

“I can still remember my first day in the concession business. Since that day, over 25 years ago, I’ve enjoyed my business so much that it doesn’t feel like I’m going to work. The Systems Method made sure that my business will continue to provide me with that kind of freedom.”
– Wayne McMurtry, Owner at Concession Mall

Great business

That’s when Wayne decided to found Concession Mall, a business that allows him to continue with his passion in the concession business and help other vendors enjoy that same kind of freedom. He partnered with the same manufacturers that helped him create that first beverage dispenser, and has been creating and selling them ever since.

Concession Mall was a hit with the vendors who used it, so Wayne knew he had an excellent product that fit the needs of his market. Wayne wanted to be able to share his dispensers with vendors across the U.S., but he didn’t know how to market his product. He also wasn’t sure if he would be able to scale up his business to fulfill increasing demands from customers.

Wayne knew he was missing something, so he quickly booked a consultation with one of our mentors at The Systems Method.

The key ingredient that was missing for Wayne? A system that worked.

Wayne worked with one of our mentors to develop ready-to-go systems customized to the needs of

This Included:
✓ Launching targeted marketing campaigns using Google AdWords, Facebook retargeting, Google Display Network marketing, and direct mail marketing using postcards

✓ Compiling a mailing list of targeted leads and customers
✓ Building a Shopify ecommerce store

“I couldn’t believe how easy The Systems Method was to implement. Not only is my fresh marketing strategy reaching customers 24 hours a day without me having to touch it, I made over $10,000 in sales within my first two months!”
– Wayne McMurtry, Owner at Concession Mall

The future of Concession Mall
After following The Systems Method mentor’s advice to build an ecommerce store and launch a targeting marketing campaign, Concession Mall’s sales soared to over $5,000 in only two months. With the ecommerce store in place, Wayne’s customers could find and order his beverage dispensers 24/7 — without any extra work! Wayne can now expand his business to reach customers around the U.S., which means that vendors across the nation will be able to provide all of us with ice-cold lemonade when we need it most.

Most importantly, Wayne can share the freedom he has found in his business with others, and won’t have to worry about working another day for the rest of his life.

Free Strategy Session

Schedule a time to discuss your goals and see if we are good fit to work together with a free strategy session.

If you are looking for a way to grow your business, I highly recommend The Systems Method. We increased our cash flow over 30% in the first 2 months by changing our client focus and using the systems they helped us create.

Felipe Mosqueda
CEO, Mile High Wine Tours

Looking to free up your time to grow your business just like Wayne? No problem!