The Systems Method by Spencer McMurtry

Spencer's Story

How it all started...

Born and raised in the small town of Bayard, Nebraska, Spencer McMurtry began his entrepreneurial ventures at the age of 15, selling temporary airbrush tattoos at fairs and festivals. By senior year of high school, he bought himself a brand new BMW. When he graduated, he opted for the less traditional path of entrepreneurship over attending university.

Infinite Graphics

The move paid off. In 2008, Spencer started a sign and vehicle wrap company called Infinite Graphics, and just 3 years after graduation, he built it to be the largest sign company in the region and eventually sold it. Spencer’s rapid success earned him a promotion as an instructor at a business school.

Striking Wraps

After selling Infinite Graphics, Spencer wanted to replicate his former companies successes in a more technological and scalable manner. Through his automations and help from overseas assistants, the business could operate entirely online. He implemented marketing campaigns to gain significant market share and became the largest vehicle graphics provider for Culligan Water Franchises. Striking Wraps was sold in December 2015 to a Fortune 500 company.

Society of Mastermind

Spencer then became an executive instructor of an entrepreneurship group called The Secret Society Mastermind. During his stint as an instructor, he embarked on a journey across the United States and the world, meeting like-minded entrepreneurs in Greece, South Africa, and Bulgaria.

The Systems Method

Ultimately, Infinite Graphics and Striking Wraps taught him the importance of building systems, while his time as a business school and mastermind instructor trained him to be an efficient communicator. Combining the two, he founded a consulting business, The Systems Method, where he coaches some of the world’s top executives in various industries. While he enjoyed 1-on-1 coaching and consulting, Spencer wanted to build a more scalable system.

PlanningCommunity.org

After studying rigorous analytical data, he determined that the demographic requiring the most guidance were individuals approaching retirement as they embarked on a new and unknown chapter of their lives. As such, Planning Community was born to provide those who are nearing retirement a free platform to gain exclusive access and advice from like-minded people and professionals.

Outreach Magic

After working closely with agencies and growth teams, Spencer noticed a recurring pattern—outreach efforts were becoming increasingly fragmented across multiple email and LinkedIn outreach tools. Teams were flying blind, with no clear way to track what was working, who was engaging, or how to scale effectively. Out of this gap, Outreach Magic was created: a platform designed to unify multi-channel outreach data, enrich lead insights, and provide real-time reporting to help teams scale smarter.

In his free time, Spencer enjoys hiking and traveling. He has lived in places like Cape Town, Denver, and Chiang Mai.

References

Spencer's clients have said...

I have hired Spencer for several jobs for our company as well as our race team. The work Spencer does and the detail, time, and effort he puts into our projects is second to none! Spencer is a very out of the box thinker that is able to see and create the big picture, and then able to deliver on the final product.

Phillip Holliday (Infinite Graphics)

EXECUTIVE VP AT NTC TRANSPORT

I would highly recommend Spencer and The Planning Community. He has done everything he promised to do, and is always looking for ways to improve on his offerings. The work he does is done correctly and with integrity. I think for lawyers looking at ways to differentiate themselves, The Planning Community is a great way to do so.

Randall Kamp (PlanningCommunity.org)

Attorney and founder of heartland planning

When I learned about Spencer’s approach I finally understood what I needed to do to build the business I set out to. Now I have a plan for how to standardize processes, build systems and scale my agency. If you feel trapped in your business, I highly recommend that you contact Spencer.

Thorstein Nordby (The Systems Method)

FOUNDER OF NETTLY DIGITAL MARKETING AGENCY

All startups go through the painful process of figuring out product-market-fit, and I just wanted to take a moment to give kudos to Spencer and his cold outreach /email analytics product for making that journey easier for Traduality while keeping everything respectful for our potential customers and data-driven for us.

L. Diego Achio R.

Traduality's CEO & Co-founder

Spencer has a remarkable ability to understand how business systems work. I was really impressed with his approach. If you are concerned about having to do time-consuming tasks all over again, Spencer is your man. He helped us make things simple and more importantly get the results that we were looking for.

Eduardo Calvachi (The Systems Method)

Co-Founder Of Revolution Targeting

We met at a conference in late 2023 and have ever since made a valuable partnership with Outreach Magic that continues validating hypotheses and growing our business. Spencer has always responded quickly and with care to our requests, which made working with him easy. He has also been kind throughout! I highly recommend Spencer and Outreach Magic for automated outbound lead gen.

Trey B.

Chief Operating Officer @ popca

Spencer and his team at Outreach Magic have been fantastic to work with! Early in 2023, I engaged Spencer at Outreach Magis to assist in my company’s business development efforts. Through their data-guided, strategic business development support they have helped us generate qualified leads that we’ve been able to convert into new clients. Outreach Magic’s business model works, give them a try and you will not be disappointed.

Matt Nichols

Recruiter / Business Manager @ E3Recruiting.com

During these uncertain times, Spencer’s marketing system has been very helpful in keeping me in front of qualified prospects. After a little set up work, his method runs in the background so it takes very little of my time.

Bruce Larsen

Senior Financial Planner at Colorado Wealth Group

I have had the pleasure of working with Spencer. Our firm seeks help to those at near retirement to ensure that they have solid estate plans in place, and he has built a community which helped connect us with great clients. He works hard at making things work better and he is always responsive, helpful, and upbeat. If you have the opportunity to work with him, I highly recommend it!

Paul Abraham

Trusts & Estates and Business Attorney at PJI Law, PLC

I worked with Spencer with Boomers Planning. The way I build my pipeline of referrals has always been the traditional way. In CoVid of 2020, all of those venues closed down. I thought I was out of business. Spencer started marketing my workshops on webinars and online. I am now doing 4-5 Zoom meetings a day and my caseload is actually expanding rather than contracting. I highly recommend him to anyone interested in growing their business.

Michael Meurer

Elder Law, Medicaid, VA Benefits, Asset Protection and Estate Planning Services

Before finding Spencer I was working 80 hours per week, hating my business and not sure what to do. Booked an appointment with him and has been the best thing that ever happened to my business! I now have a company handbook and procedures in place for every aspect of my business. I feel in control and am loving my business again. If you are serious about systemizing and being in control, you need to talk to Spencer now. Systemize your business!

Scott Lee

Visual Storyteller - Investor Pitch Decks - Sales Presentations

Spencer is an incredible coach, mentor and entrepreneur. I highly recommend working with Spencer since his sheer tenacity for success and his impeccable attention to detail will inevitably drive your business to reach the same levels of excellence his businesses have reached.

Victoria Garcia

CEO & Founder of Apapacho Cacao + The Latina Owned Collective

As the owner and founder of my agency, there are tons of challenges when it comes to scaling up my business. I had read loads of books on how to manage and scale a business, but when I learned about Spencer’s approach I finally understood what I needed to do to build the business I set out to. Now I have a plan for how to standardise processes, build systems and scale my agency. If you feel trapped in your business, I highly recommend that you contact Spencer.

Thorstein Nordby

We add 10M€ in 12 months for Maritime Tech | nettly.co

I have worked with Spencer at his Company and he does a great job getting things completed. He has a wonderful staff with great people skills. The quality of their work was outstanding. I recommend Infinite Graphics to anyone looking for Graphic Design. Spencer thanks for your hard work in your business and community.

Bradley Grote

Financial Representative

I have hired Infinite Graphics to do signs for me and the community I lead, and they did a fantastic job! The signs looked great, the price was very fair, and the crew at Infinite Graphics was professional and wonderful to work with. I will be calling Infinite Graphics in the future and would highly recommend them.

Brad Staman

College Relations Director

Infinite Graphics has a great set of services available for your business. Great companies start with great entrepreneurs and Spencer is an outstanding individual. I look forward to working with Spencer in the future.

Jason Renaldo Gant

Principal at Gant Architects Inc

Spencer is an innovative, creative, enthusiastic businessman. He will make sure your needs are taken care of with a personal touch.

Chris Geary

Administrator at Community Christian School

Spencer and Infinite Graphics are our main source for visual graphics and signage. His creativity, cost effectiveness and responsiveness to our needs make Infinite Graphics our best choice for our printing needs. We have had Spencer finish several signage-based projects for us – always on-time and always beautiful end products. I would recommend Spencer to anyone needing printing and signage products.

Alex Lussetto

Hospitality Professional

Spencer is great to work with, and we were very pleased with the final product. He does a good job of making sure his customers get the personal attention they need and that his jobs are completed on time. He is very talented at what he does and is always trying to learn ways to improve both his products and the way he does business. In working with him, it is obvious that he strives for excellence in everything he does.

Andrea Folck

City Planner at City of Gering

Spencer takes great pride in and has a genuine enthusiasm for his work, giving a superior end product. He constantly strives to be the best at what he does – always on the lookout for faster and more efficient methods of doing things to provide even more quality and value to his clients. He has built Infinite Graphics from the ground up, and takes great pride in the services and products he offers. He is an absolutely fantastic businessman and friend.

Karah Wilson

Owner of Sugar Valley Co. // Creative & Vintage

Spencer is very creative and listens to what you want and need and helps you create an impressive image for your company in signs, window and vehicle wraps as well as business cards and other items you may need.

Cinda Munoz

Realtor Nebraska Realty

Spencer has the polish and professionalism of someone twice his age. He is always very respectful and listens to your needs. I have recommended him, his work and services to several people.