Outbound System Design
Your outbound motion, built from scratch. Sequence architecture, lead flow, ICP targeting, and campaign structure designed specifically for your market.
I built the platform. I built the community. Now, let's build the system that runs your team.
Most B2B sales teams are leaking revenue and don't know it. Spencer McMurtry fixes the infrastructure behind it. Backed by 2M+ monthly events processed by Outreach Magic and a 1,000-operator community in the Philippines.
The Pattern
The Conversation Loop
At SaaStr, Spencer had back-to-back meetings with revenue leaders from well-funded B2B SaaS companies. Good products. Real customers. Teams in place.
Every single one had the same problem underneath.
Their outbound motion was running, but the data layer beneath it was broken. Reps were falling through cracks nobody could see. The CRM wasn't capturing activity. Campaigns were running with no way to tell what was working. And when they tried to fix it by hiring, the new SDR landed in a system that wasn't ready for them.
Revenue was working. The infrastructure holding it up wasn't.
“I can't see who's falling through the cracks.”
“We need to fill the calendar before the show.”
“I need the system built before the VP starts.”
The Offer
We build the system. You own it.
The Systems Method embeds directly into your own CRM, sequencer, reporting, and builds the infrastructure your team needs to work properly.
Campaign Management
Run the campaigns, not just design them. Trade-show pre-outreach, event-based sequences, account-based plays. Managed start to finish.
Analytics & Reporting
Build the reporting layer leadership can read without asking ops for a spreadsheet. Activity, pipeline, campaign performance.
CRM Configuration & Sync
Fix broken activity sync and configure your CRM so every touchpoint (email, LinkedIn, calls) lands where it should. Full pipeline visibility, nothing falling through cracks.
AI Integration
Transcribe calls, automate follow-ups, enrich leads, systemize reporting. Immplementing AI anywhere we can to reduce costs and improve effiency.
SDR Hiring Advisory
When the system is proven, decide where and how to hire. AI vs. Philippines vs. local, when to add headcount.
Limited Spots for Top-Notch Service.
Spencer McMurtry works with a limited number of clients to ensure full focus and real results.
Spencer and his team have created a truly unique and powerful method for addressing the hardest part of the sales process, filling the top of the funnel. I have already recommended OM to other companies. (David Mathias, Co Founder at Free Range Beehive)
Spencer and his team have created a truly unique and powerful method for addressing the hardest part of the sales process, filling the top of the funnel. I have already recommended OM to other companies. (David Mathias, Co Founder at Free Range Beehive)
The Difference
Your system, engineered by someone who actually built the tools.
Spencer built the reporting and diagnostics platform for outbound teams. It processes over 2M+ outbound events a month across email and LinkedIn.
That means I see what's actually working... and what's dying, across hundreds of B2B campaigns right now. All live data.
Spencer also founded a community of 1,000+ operators in the Philippines, 100+ certified on the full outbound stack. Trained on real Western-market motions.
When the system built for you is ready to scale, we know exactly where to find the people to run it.
The Systems Method
Diagnosis
One discovery call. Spencer learns your stack, your pain, and your team structure. He comes back with a specific read on what is broken and what needs to be built.
Diagnosis
One discovery call. Spencer learns your stack, your pain, and your team structure. He comes back with a specific read on what is broken and what needs to be built.
System design
Spencer maps the full revenue workflow including CRM config, sequence architecture, data flow, handoff logic. You review and approve before anything gets built.
System design
Spencer maps the full revenue workflow including CRM config, sequence architecture, data flow, handoff logic. You review and approve before anything gets built.
Build & run
Spencer implements inside your existing tools. Run the campaigns. Fix the sync. Build the reporting. Everything is visible to your team in real time.
Build & run
Spencer implements inside your existing tools. Run the campaigns. Fix the sync. Build the reporting. Everything is visible to your team in real time.
You own it
Every system, sequence, and dashboard stays with you. Spencer stays embedded as long as it is valuable. When you scale headcount, the system is already waiting for them.
You own it
Every system, sequence, and dashboard stays with you. Spencer stays embedded as long as it is valuable. When you scale headcount, the system is already waiting for them.
Let's build the systemthat runs your team.
Spots are limited.If you're ready to fix your revenue infrastructure, let's talk.